Blog
marketing tips for people in the education industryDo you struggle with shifting priorities?
Changing priorities are a given. But this year has us all evaluating our priorities a bit differently and many of us have pivoted from what we planned for 2020 to something much different.
Copywriting Tip: Red Pen Day
Here's an old-school copywriting tip that can increase the effectiveness of your writing. I recently ran across a study done by a couple of marketers who employed neurosurgeons to look at the difference in brain response between online copy and paper and ink copy....
Pandemic Marketing
How have you been handling your marketing communications this month? With the world on hold, it’s tempting to hunker down and wait for permission to get back out there. But even if we aren’t doing business as usual, relationship building carries on - whether...
Website Design – Is Yours Keeping Up?
Over the last two decades, websites have evolved. Today they usually target the customer and client. They focus on helping answer the searcher’s question, “Can my problem be solved by this company or organization?”
Can Technology and Montessori Co-exist?
“The senses, being explorers of the world, open the way to knowledge.”- Maria Montessori Image by Design_Miss_C from Pixabay The foundation of the Montessori method is learning by doing, especially learning through the manipulation of materials with the hands....
The 80/20 rule: Choosing Where to Focus
20% of our effort produces 80% of our results We all have those things that fill our workday but don’t feel very productive. Some we do because we enjoy them, even if they don’t contribute much to the bottom line. Others we do because we have to. They need...