Blog
marketing tips for people in the education industryImprove User Experience on Your Website by Reducing Friction
Good user experience means the user is able to do what they came to do without hurdles or delay. Requiring users to take unnecessary steps or wait to move forward causes friction in the user experience. Where there is friction, you lose people - because friction...
Blogging: Do you need to?
Yes! Blogging is a great way to begin or continue the conversation with your prospects and customers and build trust. If you are not taking advantage of the marketing benefits of regular blogging, you are missing out on an opportunity to generate leads and engage with customers.
Is Your Website Content Up-to-date?
Your website is often the first place a prospect goes to find out more about your organization. It can be your first opportunity to make an impression. If you are not maintaining your website content, you could be missing an opportunity. Even when not much changes from year to year, keeping the copy on your website up-to-date should be a priority.
Educators Stay the Course
2020. The year that we spent on hold. It’s been that kind of year, hasn’t it? In many ways, it feels like we are still on hold. Despite the nine months that have slipped by since we went into the first COVID lockdown. When we first started fighting the virus,...
Communicating with busy parents
Have you noticed that seeing an email and reading that email are two different things these days? We all check our email regularly - many of us multiple times a day. But when we’re pressed for time (all the time?), we see it and often tell ourselves we’ll read it...
The Top 3 Benefits of Social Media for Business
Why does your school or business need a social media presence? It’s easy to let social media slip to the back burner when so many things demand your attention as head of your organization. Staff, parents, facilities. Every day brings a new challenge that needs...