Good user experience means the user is able to do what they came to do without hurdles or delay. Requiring users to take unnecessary steps or wait to move forward causes friction in the user experience. Where there is friction, you lose people - because friction...
Changing priorities are a given. But this year has us all evaluating our priorities a bit differently and many of us have pivoted from what we planned for 2020 to something much different.
Here's an old-school copywriting tip that can increase the effectiveness of your writing. I recently ran across a study done by a couple of marketers who employed neurosurgeons to look at the difference in brain response between online copy and paper and ink copy....
How have you been handling your marketing communications this month? With the world on hold, it’s tempting to hunker down and wait for permission to get back out there. But even if we aren’t doing business as usual, relationship building carries on - whether...
Over the last two decades, websites have evolved. Today they usually target the customer and client. They focus on helping answer the searcher’s question, “Can my problem be solved by this company or organization?”
Last week I attended a grantmaker’s information session. Designed to provide applicants with more information about the processes the grantmaker uses to decide where to award funds, the workshop covered many of the basics - what they look for, what makes an...