Good user experience means the user is able to do what they came to do without hurdles or delay. Requiring users to take unnecessary steps or wait to move forward causes friction in the user experience. Where there is friction, you lose people - because friction...
Yes! Blogging is a great way to begin or continue the conversation with your prospects and customers and build trust. If you are not taking advantage of the marketing benefits of regular blogging, you are missing out on an opportunity to generate leads and engage with customers.
Changing priorities are a given. But this year has us all evaluating our priorities a bit differently and many of us have pivoted from what we planned for 2020 to something much different.
How have you been handling your marketing communications this month? With the world on hold, it’s tempting to hunker down and wait for permission to get back out there. But even if we aren’t doing business as usual, relationship building carries on - whether...